SONY PICTURES NETWORKS INDIA PRIVATE LIMITED • ENTERPRISE TECHNOLOGY GROUP
Ad Sales Automation & AI Specialist
Media Commercial Operations • Intelligent Automation • Agentic AI
EXPERIENCE
4–5 Years
LOCATION
Onsite – Mumbai
EMPLOYMENT TYPE
Full-Time
FUNCTION / DEPT
Enterprise Technology /
Ad Sales

ROLE OVERVIEW
We are seeking an Ad Sales Automation & AI Specialist to bridge the critical intersection of media commercial
operations and modern software engineering. In this high-impact role, you will modernize linear TV and OTT
advertising workflows by architecting and deploying agentic AI systems, automated proposal engines, and connected

CRM workflows.
Working hand-in-hand with ad sales leadership, media agency partners, and enterprise tech engineering teams, you
will translate high-velocity revenue objectives into scalable, autonomous, and intelligent automations.

KEY RESPONSIBILITIES
Agentic AI & Workflow Automation: Build, test, and deploy multi-agent workflows (using frameworks such as
LangChain, AutoGen, or Semantic Kernel) and low-code platforms (e.g., n8n, Microsoft Power Automate) to
automate ad sales RFPs, linear/OTT avails tracking, dynamic pricing suggestions, and deal packaging.
▪
Commercial Technology Integration: Configure, enhance, and maintain commercial sales workflows inside
Salesforce Industries (Vlocity for Media/Ad Sales), ensuring seamless alignment between order management,
rate cards, and billing/finance pipelines.
▪
Client & Agency Facing Enablement: Serve as the key technical solution consultant during agency and advertiser
engagements, mapping cross-platform ad inventory, programmatic/direct campaign automation, and proof-ofperformance
integrations across TV and OTT ecosystems.
▪
Data Pipelines & Deal Intelligence: Interface directly with enterprise data lakes (AWS S3, Athena, Redshift) to
ingest audience measurement metrics (e.g., BARC ratings, digital clickstream, ad server telemetry) and power
automated targeting models.
▪
Rapid Prototyping & GenAI POCs: Leverage modern AI-assisted engineering tools (such as Claude Code and
Cursor) to rapidly prototype internal AI agents for unstructured brief ingestion, media plan generation, and postcampaign
reconciliation.
▪
Governance, Security & Reliability: Define and maintain DLP policies, agent safety boundaries, and self-healing
automation architectures across cloud environments to safeguard enterprise commercial deal data.
▪

REQUIRED TECHNICAL SKILLS & QUALIFICATIONS
1. CORE AI & AUTOMATION TOP PRIORITY
2. PROGRAMMING & CLOUD ARCHITECTURE
3. COMMERCIAL SYSTEMS & ADTECH HIGH ADVANTAGE
PREFERRED BACKGROUND
BEHAVIORAL STRENGTHS
Hands-on experience designing and deploying Agentic AI workflows and LLM pipelines (LangChain,
AutoGen, Semantic Kernel, or Azure OpenAI services).
▪
Strong proficiency with workflow orchestration and low-code engines (n8n, Microsoft Power Platform / Logic
Apps).
▪
Active familiarity with modern AI developer environments (Cursor, Claude Code) for rapid prototyping,
debugging, and testing.
▪
Proficient hands-on coding skills in Python or JavaScript/Node.js for microservices, API integrations, and
pipeline scripting.
▪
Working knowledge of cloud primitives across AWS (S3, Lambda, Glue, Athena) or Microsoft Azure (Logic
Apps, APIM).
▪
▪ Direct experience or functional proficiency with Salesforce / Vlocity (Salesforce Media Cloud).
Familiarity with ad tech infrastructure: Ad Servers (Google Ad Manager, FreeWheel), linear traffic management
systems, and CRM integrations.
▪
Media Industry Exposure: 2+ years of experience within broadcast television networks, streaming platforms (OTT/
CTV), or media buying agencies.
▪
Domain Understanding: Firm grasp of ad sales currencies, inventory yields, GRP/CPRP/CPM metrics, commercial
avails, and post-broadcast attribution.
▪
Education: Bachelor's or Master's degree in Computer Science, Information Technology, Engineering, Data
Science, or a related quantitative field.
▪
Client-Facing Poise: High business acumen with the confidence to articulate technical AI solutions and architecture
to media agency heads and senior sales directors.
▪
Translational Mindset: Demonstrated ability to dissect ambiguous commercial bottlenecks and translate them into
structured agent prompts and deterministic automated workflows.
▪
Execution Agility: High comfort in rapid iteration, quick-turnaround POC delivery, and maintaining robust system
resilience in high-velocity commercial environments.