Business Analytics, Digital Business

Location: Mumbai| Function: Digital (SonyLIV) | Reports to: Lead, Performance Marketing

Purpose

The incumbent would be responsible for supporting the growth of the business through sharp data insights and analysis. He will also be responsible for bringing together data insights from various sources to contribute towards comprehensive, data-driven business strategies.

Key Responsibilities

• Use data analytics to understand the content performance on platform
• In depth analysis of key viewership metrics & subscription metrics and regularly reporting them to stakeholders
• Development and management of data dashboards for daily insights
• Enable business to increase the viewership and maximize revenue
• Report and automate the key business performance metrics for all key launches
• Work on target setting and tracking of viewership targets for all upcoming launches

Key Metrics

• DAU / MAU growth
• DAV/MAV growth
• Subscriptions
• Watch time
• Completion rates
• Retention rates
• Content engagement
• CTR on featured content
• Subscriber/viewer growth
• Launch performance

Critical Competencies

• Strong analytical skills and data-driven knowledge
• Strategic thinking mindset
• Ability to break down and present complex data insights into simplified storytelling to cross-functional teams
• Strongly driven to take ownership and independently develop a data-driven point of view in a fast-paced, complex and cross-functional environment
• Strong knowledge of Advanced Excel, SQL, and knowledge of R or python
• Good to have experience with at least one BI tool such as Tableau, PowerBI, Looker etc

Technical Competencies

• SQL
• Advanced Excel
• Python/R
• BI Tools (Tableau/Microsoft Power BI/Looker)

Qualification & Experience

• MBA/ Postgraduate in Marketing, Media, Analytics or related field

• 6 to 8+ years of experience in data analytics
• Knowledge of SQL and Advanced Excel, Python or R is desired
• Understanding of OTT, Media & Digital Ecosystem

Why join us?

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com